Taylor Swift Announces New Album The Life of a Showgirl with Help from Travis and Jason Kelce

The countdown comes hours after Travis Kelce’s ‘New Heights’ podcast teased Swift as a guest

NEED TO KNOW

Taylor Swift has revealed her next era will be The Life of a Showgirl
The announcement came at 12:12 a.m. E.T. on her official website
Swift will appear as a guest on Travis Kelce’s podcast New Heights on Wednesday, Aug. 11

Taylor Swift has revealed a brand new era.

Swift revealed the title of her upcoming 12th studio album – The Life of a Showgirl. Swift made the announcement with the help of boyfriend Travis Kelce and his brother Jason Kelce on their New Heights podcast. In the video clip shared on Instagram at 12:12 a.m. E.T. on Tuesday, Aug. 12, Swift, 35, says, “Can I show you something?”

Jason, 37, replies, “Okay. What do we got? We got a briefcase? Mint green, with T.S. on it.” “Yup,” Swift chimes in.

“What’s in it?” Jason asks, his eyes widening in surprise. “This is my brand new album, The Life of a Showgirl,” Swift reveals.

“TS 12!” Travis, 35, cheers. The cover remained obscured, and her website now displays the mysterious orange and green blurred album cover, alongside options to purchase vinyl, cassette and CD versions. The CD edition will come with a poster. The track list for the album was not revealed.

Several books with orange covers can be seen behind Swift on the New Heights set. Among them are books featuring the works of artists Jean-Michel Basquiat, Marc Chagall and Ruth Asawa, all of whom are tied to the modernism and neo-expressionism movements.

Taylor Swift and Travis Kelce.New Heights/Instagram

A silver microphone and football can also be seen in the background, alongside a book about Mark Rothko, an artist whose abstract work includes some paintings with orange. Another book appears to be about Charles and Ray Eames, the husband-and-wife team who made major strides in 20th-century industrial design.

Swift added a countdown to her website earlier on Monday, Aug. 11, which expired at 12:12 a.m. E.T. The countdown shows a glittering orange backdrop, with the cryptic clock in mint green lettering.

The countdown comes amid confirmation that the “Guilty as Sin?” singer will soon appear as a guest on boyfriend Travis Kelce’s podcast New Heights, which he cohosts with brother Jason, on Wednesday, Aug. 13.

In the podcast teaser, shared on X, Swift sits opposite Kelce, 35. “That’s such a nice color on you,” the Grammy winner said, looking up at the NFL star, as he wears a sky blue sweatshirt. “Yes, I know. It’s the color of your eyes, sweetie. It’s why we match so well,” Kelce replied.

Taylor Swift on New Heights.New Heights/Instagram

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“We’re about to do a f—ing podcast!” Swift says.

Before the video teaser dropped, the guest announcement for this week’s episode of New Heights featured Swift’s silhouette between a screenshot of the brothers, featuring a glittering orange background with mint green lettering matching the countdown on the website.

Taylor Swift’s website.Taylorswift.com

The Life of a Showgirl will be Swift’s twelfth studio album. The new album comes a few months after Swift re-acquired the masters from her first six albums: Taylor Swift, Fearless, Speak Now, Red, 1989 and Reputation, from Shamrock Capital in May.

The album’s release date is also a mystery, although Swift’s website says copies will ship before Oct. 13.