In the world of professional sports, the saying usually goes, “Everyone has a price.” But this winter, the two undisputed queens of women’s basketball proved that old adage wrong in spectacular fashion. The new 3×3 league, “Unrivaled,” founded by WNBA superstars Breanna Stewart and Napheesa Collier, arrived on the scene with deep pockets and a desperate need for star power. They swung for the fences, offering historic, life-changing money to secure the faces of the sport.

And they struck out. Twice.

The saga of how Caitlin Clark and A’ja Wilson both walked away from millions of dollars is not just a story about contracts; it’s a story about power, priorities, and the new reality of women’s basketball economics.

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The “Lionel Messi” Offer

From the moment Unrivaled was announced, the strategy was clear: get Caitlin Clark. The Indiana Fever rookie didn’t just break records; she broke the entire economic model of the WNBA. Her presence alone guarantees sellouts, TV ratings, and merchandise frenzies. Unrivaled knew that without her, they were just another offseason league. With her, they were a global phenomenon.

So, they prepared an offer fit for a king—or in this case, a queen. Reports surfaced that the league presented Clark with a “Lionel Messi-like” compensation package. This wasn’t just a salary; it was a kingdom. We are talking about a paycheck north of $1 million for just three months of work, plus equity in the league and revenue-sharing opportunities.

To put that in perspective, Clark’s base salary for her rookie WNBA season was approximately $76,000. Unrivaled was offering to pay her more than 13 times her league salary to play 3-on-3 basketball in Miami. It was the kind of money that is supposed to be impossible to refuse.

A’ja Wilson’s Power Move

While the world fixated on Clark’s decision, another high-stakes negotiation was happening in the shadows. A’ja Wilson, the reigning, undisputed MVP of the league, was watching. Wilson has firmly established herself as the best player on the planet, a two-way force who dominates every time she steps on the floor.

The narrative quickly became complicated. If Clark was getting the “Messi” offer, what was the MVP worth? Reports indicate that Unrivaled didn’t dare disrespect Wilson with a lowball offer. In fact, sources close to the situation revealed that Wilson was offered even more money than Clark.

This detail is crucial. It suggests that the league understood the delicate hierarchy of the WNBA. They couldn’t pay the rookie significantly more than the MVP without causing a revolt. So, they backed up the Brink’s truck for Wilson, too. They were ready to make her the highest-paid player in the history of women’s domestic leagues.

Caitlin Clark photos as fan cheering at WNBA All-Star weekend

The Double Rejection

Unrivaled had the money. They had the location (sunny Miami). They had the structure (founded by players). They seemingly had everything.

Except the players’ “Yes.”

Caitlin Clark was the first domino to stay standing. After a grueling year that saw her go straight from the NCAA Championship game into the WNBA Draft and then immediately into a physically punishing professional season, Clark chose her health. She chose to breathe. She chose to play golf and disappear from the 24/7 spotlight that has followed her every move for two years. She looked at $1 million and decided her peace of mind was worth more.

Then came the second blow. A’ja Wilson, despite the record-breaking offer, also declined. Her reasoning was rooted in the very thing that makes her great: her “recipe.” Wilson credits her offseason rest and private development for her year-over-year improvement. She viewed the 3×3 format as a distraction from her 5-on-5 dominance. She looked at the check, looked at her MVP trophy, and decided that maintaining her legacy was more important than a quick cash grab.

A Reality Check for Unrivaled

For Breanna Stewart, Napheesa Collier, and the investors behind Unrivaled, this is a nightmare scenario. They built a league designed to keep WNBA stars at home by paying them what they are worth. They succeeded in signing huge names like Kelsey Plum and Brittney Griner, but missing out on the “Big Two” is a marketing catastrophe.

Caitlin Clark is smiling again after what has been a nightmare season as  her new logo lights up the entire Fever arena | Marca

It’s like launching a new smartphone without Apple or Samsung involved. The product might be great, but will the casual fans tune in?

The New Era of Power

However, for the players themselves, this moment is a triumph. For decades, female basketball players had to hustle year-round, playing in Russia, Turkey, or China just to make ends meet. They had to say “yes” to every check because the WNBA salaries weren’t enough to live on comfortably.

Caitlin Clark and A’ja Wilson saying “no” to millions is the ultimate flex. It shows that the top tier of women’s basketball has finally reached a level of financial security where they can dictate their own terms. They don’t need to play for money anymore; they play for legacy, for joy, and on their own schedules.

Unrivaled will still tip off in January, and the basketball will be high-level. But there will be two empty lockers that no amount of money could fill. And as the games begin, the silence of those missing superstars will be the loudest sound in the arena. Money can buy a lot of things, but it turns out it can’t buy the offseason of the two most important women in the sport.