Rosie O’Donnell Bashes American Eagle: “I’ll Never Wear Their Jeans” — A Bold Stand Against Their Controversial Campaign!

In a fiery response that’s shaking the fashion world, Rosie O’Donnell has made it crystal clear that she will never wear American Eagle jeans, and if offered a sponsorship deal, she would refuse it outright. Why? The reason is shocking — Rosie has slammed the brand’s latest campaign featuring Sydney Sweeney, calling it “disgusting” and “divisive,” sparking a fierce debate among fans and critics alike.May be an image of 2 people, blonde hair and eyeglasses

A Campaign That’s Stirring the Pot

American Eagle’s recent partnership with actress Sydney Sweeney has stirred up more than just fashion talk. The campaign, which has already been met with mixed reactions, has become the center of controversy. While some have praised the brand for being bold and pushing boundaries, Rosie O’Donnell is far from impressed. In a tweet that has gone viral, she didn’t hold back her feelings, stating that the campaign “sets a terrible example” and is “deeply polarizing.” According to Rosie, it represents everything she stands against in the current landscape of social media and brand culture.

The Disgusting Campaign?

What exactly is so offensive about a simple jeans campaign? For Rosie, it’s not just about the clothes — it’s about the message behind the image. She believes that campaigns like the one featuring Sweeney promote an unrealistic and harmful standard that exacerbates societal divisions, especially in an era when many feel disconnected from brands that cater to high fashion ideals.

“There are so many things wrong with this,” she said in her latest appearance on The View. “It’s not just the clothes. It’s the message it sends. It’s promoting superficiality and a kind of exclusion that only benefits a certain group of people, and that’s not something I can stand behind.”
Sydney Sweeney's American Eagle Jeans, Reviewed by an Editor

The Divisiveness of Fashion

Rosie O’Donnell’s comments have ignited an uproar, with many applauding her bold stance. However, the backlash has also been swift. Critics argue that Rosie is overreacting, claiming that fashion campaigns are just that — campaigns. They argue that people should be allowed to express themselves through clothing and that American Eagle is simply being inclusive.

But Rosie isn’t backing down. She sees the campaign as a part of a larger trend in fashion — one that seeks to perpetuate exclusivity under the guise of inclusivity. “It’s the same old story,” Rosie continued. “Brands are more focused on making a statement for the sake of making a statement than they are on actually making a difference.”

A Symbol of Rebellion

For Rosie, this is more than just about one brand — it’s about standing against the commercialization of culture and the way brands now influence society. In a world where every move is scrutinized, she’s taking a stand. In her words, “If it’s not going to be real, if it’s not going to be about all people, then I’m not going to support it.”

Her refusal to wear American Eagle is symbolic — a rebellion against what she sees as a calculated attempt by brands to profit off divisive imagery. Rosie wants to see a shift in the way brands engage with their customers — more authenticity, less exploitation.
Sydney Sweeney jeans ad: Expert weighs in as American Eagle's 'good genes'  tagline sparks backlash - 9Celebrity

The Backlash and the Fans’ Reactions

Since Rosie’s comments, social media has exploded. On one hand, many of her fans are backing her up, expressing their admiration for her courage in speaking out. “Rosie O’Donnell always speaks the truth! We need more people like her who aren’t afraid to stand up against brands that profit off division,” one fan tweeted.

On the other hand, there’s a vocal group defending American Eagle’s campaign. “Why is it always such a big deal when a brand tries something new and creative? Rosie is just being dramatic,” said one critic. Another pointed out, “If Rosie doesn’t like the campaign, then don’t support it. But why is she trying to cancel a whole brand over it?”

What’s Next for American Eagle?

As for American Eagle, the brand hasn’t yet responded to Rosie’s comments directly, but the backlash surrounding their campaign with Sydney Sweeney continues to grow. With the divide becoming even more apparent, it’s unclear whether this controversy will hurt the brand in the long run or if it will ultimately add fuel to their fire.

One thing is for certain: Rosie O’Donnell has added fuel to a growing fire of dissent against corporate manipulation of culture, and her boldness is making waves. Whether you agree with her or not, her stance is one that cannot be ignored. And as for American Eagle, this may just be the beginning of a much larger conversation about the role of brands in shaping our social and cultural landscape.

A Call to Action

So, what do you think? Is Rosie O’Donnell right to call out American Eagle, or is this just another overblown controversy? Should brands like American Eagle take responsibility for the messages they’re sending, or is it just about selling clothes? Sound off in the comments below and let us know where you stand in this growing debate!