Kylie Jenner’s Billion-Dollar Empire Crumbles Before Our Eyes: From Makeup Mogul to Business Bust, Inside the Shocking Collapse of Kylie Cosmetics and Kylie Skin, the Betrayals, Lawsuits, Family Drama, Declining Sales, and Scandals That No One Saw Coming but Everyone Is Talking About, as Fans Turn Away, Investors Panic, and the Jenner-Kardashian Dynasty Faces Its Most Explosive Crisis Yet, Raising Questions About Whether the World’s Youngest “Self-Made Billionaire” Was Ever Real or Just Smoke and Mirrors Built on Instagram Fame and Celebrity Illusion Now Shattered in Public View

Kylie Jenner’s Brands Are Dead: The Fall of a Beauty Empire

For years, Kylie Jenner was hailed as the ultimate success story — the youngest “self-made billionaire,” the influencer who turned lip kits into gold, and the Jenner-Kardashian sister who didn’t just ride on fame, but built a business empire from it. But today, the shine is gone. The beauty industry is whispering — no, shouting — one truth that Jenner herself may be unwilling to face: Kylie Jenner’s brands are collapsing.

The Meteoric Rise

Back in 2015, Kylie Jenner stunned the world when she launched Kylie Cosmetics. With just a handful of lip kits and an Instagram campaign, she sold out in minutes. Makeup lovers camped online just to grab a piece of her products. By 2018, Forbes placed her on the cover as the world’s youngest self-made billionaire, sparking debates but cementing her status as a business icon.

She didn’t stop there. Kylie Skin followed, expanding her empire into skincare. For a moment, it looked like the Jenner name would dominate beauty forever.

Cracks in the Perfect Facade

But fast-forward to 2025, and the story is painfully different. Sales of Kylie Cosmetics have reportedly plummeted by double digits. Influencers on TikTok openly mock her lip kits as “basic.” Once-devoted fans accuse her of abandoning quality for clout. Even Sephora and Ulta shelves tell a grim story: Kylie products gather dust while competitors thrive.

Industry insiders point to multiple reasons. Oversaturation. Weak product innovation. And perhaps most damning of all — a public image problem.

Lawsuits, Scandals, and the Death of Trust

Behind the glittering Instagram posts, Kylie’s businesses have been plagued with lawsuits. Customers complained about faulty packaging, cheap ingredients, even unsafe formulas. Former employees leaked horror stories about toxic work environments and endless burnout.

Then came the whispers of inflated sales numbers. Forbes — the very magazine that crowned her a billionaire — later accused Kylie of lying about her finances. The revelation destroyed credibility not just for her, but for the entire Kardashian-Jenner clan’s “business genius” narrative.

When trust is gone, beauty brands die. And that’s exactly what we’re seeing.

The Family Drama Effect

It doesn’t help that Kylie’s family is drowning in constant controversy. Kim Kardashian is busy with her own empire, Khloé faces endless scandals with Tristan Thompson, and Kendall is tangled in relationship gossip. While Kris Jenner once spun drama into ratings gold for Keeping Up With The Kardashians, today’s audiences see through it — and they’re tired.

Kylie’s attempt to separate herself as a serious entrepreneur failed because, at the end of the day, she is still part of the Kardashian machine. And when that machine loses cultural influence, so do all its moving parts.

Social Media Betrayal

Kylie built her empire on Instagram. She practically invented the influencer-to-billionaire pipeline. But the very platform that made her rich has turned against her. Younger consumers — Gen Z and Gen Alpha — are flocking to TikTok stars and indie creators who feel “authentic.” Kylie, with her curated feeds and luxury backdrops, suddenly feels outdated, overproduced, and out of touch.

Even worse, the AI-driven beauty boom has left Kylie’s brands in the dust. New indie companies are using tech-driven personalization and viral grassroots marketing — while Kylie sticks to old-school celebrity hype.

The Numbers Don’t Lie

Industry reports claim Kylie Cosmetics’ revenue has dropped by as much as 40% in the last two years. Analysts suggest that Coty Inc., which bought a majority stake in Kylie Cosmetics for $600 million, is deeply unhappy with the returns.

“It’s a textbook case of a brand losing relevance,” says one Wall Street analyst. “When your entire business depends on hype, the moment the hype dies, the brand dies with it.”

Fans Turn Their Backs

Perhaps the most heartbreaking shift for Kylie is the betrayal of her fans. For years, young women worshipped her, crediting Kylie with shaping beauty trends and building confidence through cosmetics. But now, TikTokers openly roast her products, comparing them to drugstore brands.

Comment sections are flooded with words like: “overpriced,” “cheap,” “scam.” For someone whose empire thrived on loyalty, the mass exodus is fatal.

Is the Jenner-Kardashian Empire Over?

The decline of Kylie’s brands sparks a bigger question: Is the entire Kardashian-Jenner dynasty crumbling? Once untouchable in pop culture, they’re now facing dwindling reality show ratings, shrinking social media engagement, and an audience that has simply moved on.

Without relevance, there is no influence. Without influence, there is no business.

Smoke and Mirrors Exposed

At its core, Kylie Jenner’s business empire was always built on one thing: the illusion of influence. She didn’t invent groundbreaking products. She didn’t revolutionize beauty science. What she did was master Instagram marketing — convincing millions that owning her lip kits was owning a piece of her lifestyle.

But illusions fade. And once the curtain is pulled back, the empire crumbles.

The End of an Era?

Kylie Jenner may try to rebrand, pivot, or launch something new. But the golden age of Kylie Cosmetics is gone. The “self-made billionaire” narrative is shattered. And her fall serves as a cautionary tale for every influencer who dreams of turning likes into billions: fame is not forever, and hype is not a business plan.

For now, one brutal truth remains: Kylie Jenner’s brands are dead.