Prada’s Fall 2025 Campaign: A Missed Step in Motion

Prada’s Fall/Winter 2025 campaign, titled Prada Motion Pictures, aimed to capture the essence of movement and collective energy. With Kendall Jenner leading a diverse cast of over 20 models, including Julia Nobis, Sora Choi, and Loli Bahia, the campaign sought to portray a sense of unity and dynamic life. Photographed by Oliver Hadlee Pearch and directed by Frank Lebon, the visuals featured models in motion, walking together in a stark white studio setting. The concept emphasized “pictures in motion,” focusing on the fluidity of life and fashion.

Critiques and Public Reception

Despite the campaign’s ambitious concept, it has faced significant criticism from fashion enthusiasts and industry observers. Many have expressed disappointment, describing the imagery as “atrocious” and “diabolical.” Critics argue that the campaign’s execution lacked the depth and emotional resonance expected from a luxury brand like Prada. Some have even suggested that the casting choices, including Kendall Jenner, felt random and disconnected from the collection’s intended narrative.

A Shift in Prada’s Creative Direction

The campaign marks a departure from Prada’s previous works, which often combined high fashion with conceptual storytelling. While Prada Motion Pictures aimed to showcase movement and unity, the final product has been perceived by some as lacking the sophistication and allure typically associated with the brand. This shift in creative direction has sparked discussions about the evolving nature of fashion advertising and the challenges of translating conceptual ideas into compelling visuals.

Conclusion

Prada’s Fall/Winter 2025 campaign, despite its innovative approach, has not resonated as intended with its audience. The emphasis on motion and collective energy, while conceptually intriguing, may have overshadowed the brand’s core values of elegance and timeless style. As the fashion industry continues to evolve, it remains to be seen how brands like Prada will balance creativity with consumer expectations to maintain their iconic status.