Sharon Osbourne has reignited her feud with Kendall and Kylie Jenner over their 2017 t-shirt scandal, accusing them of trying to cash in on the late Ozzy Osbourne’s rock legacy. The Kardashians had plastered their faces over music icons like Ozzy, Tupac, and Biggie, and Sharon was not having it.
Sharon Osbourne has slammed Kendall and Kylie Jenner for what she believes was an outrageous attempt to profit off her late husband Ozzy Osbourne’s legacy. After the legendary rocker’s recent passing, the old drama has resurfaced online, reigniting the 2017 controversy where the Jenner sisters tried to sell vintage-style band t-shirts.
Did Ozzy Osbourne really try to kill his wife Sharon in 1989? | Credit: X/HeadbangerDeb
The Osbourne legacy meets Kardashian branding
The shirts in question featured the sisters’ faces overlaid on top of iconic images of music legends like Ozzy Osbourne, Tupac Shakur, and The Notorious B.I.G. This tone-deaf move sparked major backlash, especially from the families of the artists involved.
Sharon Osbourne did not mince her words when addressing the stunt. She called out Kendall and Kylie on X, telling them they had not “earned the right” to associate themselves with legendary musical figures. She jabbed that they should “stick to what you know… lip gloss.”
Jenner sisters issue apology amid backlash
Following the intense criticism, Kendall Jenner issued a public apology, admitting the designs were “not well thought out.” She said the sisters never intended to offend anyone and confirmed that the shirts were pulled from stores and all associated imagery was removed.
Kylie and Kendall Jenner | Credit: Instagram/kyliejenner
The apology, however, was not enough to quell the backlash.
Voletta Wallace, mother of The Notorious B.I.G., also took a strong stand against the Jenner sisters. She said the girls never sought permission to use the images and labelled the move as “disrespectful, disgusting, and exploitation at its worst.”
When Ozzy Osbourne’s affair drove his wife Sharon to overdose | Credit: X/OrthodoxPole81
According to her, it was baffling that the Kardashians would exploit the deaths of musical greats for fashion, calling them out publicly and threatening legal action.
Ozzy t-shirts yanked after public outrage
The t-shirts were pulled from the market almost immediately after the storm erupted. Each had been selling for a hefty $125, only further fuelling accusations of profiting off the legacy of beloved artists.
While Kendall and Kylie claimed they were just fans, Sharon and the music community saw it differently, as an opportunistic cash grab wrapped in pop culture gloss.
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